Origins

Later, I went to the Academy of Fine Arts to study design. Sat in those old rooms, listened, learned, and then I left. London was calling. The work was waiting. I answered. Big clients. Adidas, MTV, Sony and others. Not long after, the magazines took notice. The British net ran a few pieces. Others followed. I won some awards. I worked in the thick of the digital world – Flash still alive, UX and UI were only just starting to get their names. For years I built things. Then after a while, I started SYROP, something of my own – a studio, small and sharp. There, I designed visual identities. I also helped ad directors shape the look of what they imagined. I gave form to ideas, gave bones to visions. And through it all, the work remained the same – see the thing before it exists, and bring it into the world.

Lately, I’ve come back to making pictures by other means – machines that think, or maybe dream. The rise of generative AI brought new endless possibilities to it. The past and the future meet in strange ways there. The images have a certain mood – mysterious, strange, with meaning just beneath the surface. I guide each one, form it, tell it where to go. The machine gives me something raw. I shape it until it feels right. What I want is simple: to feel something. To make others feel it too.

And then there is street photography. I always had a thing for it. The Fujifilm camera came with me – dependable, made to last, a joy to use. In time, it became my favorite tool. I walked the alleys, the corners, the places people pass without looking. I caught the light when it was tired, the faces when they forgot themselves. The city gave what it could. I took it. I started this journal in ’22. Two decades since the first digital photo. Since the first digital frame. A long road behind me, and still more ahead.