About

About me

My name is Szymon (Simon) Stelmaszyk and I’m a Polish street photography enthusiast, generative AI artist, pop culture savant and professional graphic & digital designer with over two decades of experience in the visual design field.

Since early age I gravitated towards art and technology and taught myself web design while roaming through the primordial Internet at the turn of the century. I improved my skills with graphics and composition at the High School of Arts which I graduated with diploma in design and photography in 2003. During this time my illustrations and comics were published in various magazines and I co-organised online exhibits featuring many Polish artists known today.

Following that I studied graphic design at the Academy of Fine Arts for a few years before dropping out and moving to London to purse a career in my profession. Soon after I was featured in numerous publications such as British design magazine “.Net”, and won several awards over the years. After working mostly in the interactive design field (the golden age of flash and early days of UX/UI) and collaborating with many acclaimed British and Polish agencies for over a decade working on projects for well-known clients and brands I founded SYROP, an independent studio to design visual identity and develop treatments for production companies, agencies and advertising directors worldwide.

Throughout my career I had the opportunity to work with the following clients: Adidas, Audi, Bacardi, Bakoma, BBC, Camelot, Cream, Danone, DOZ, Electronic Arts, Eurostar, FilmIt, Ford, Future Publishing, Go East, Hennessy, Heyah, Kraft Foods, Lemonfilm, Moët & Chandon, Mobil1, MTV, Panasonic, P&G, Point of you, Pracuj.pl, Red Bull, RWE, Škoda, Sony, Tiger, Toyota, Volkswagen, WBK Bank, Wedel, Wrigley

As time passed I decided to focus more on personal projects that offered me a better opportunity to express my creativity. I expanded my interests in street photography and in 2022 launched this site to mark the 20th anniversary of my adventure with digital photography and to start shooting again after a long (cough) break. Photos from my various excursions provide a glimpse of my evolution as a photographer, showcasing my artistic journey and the development of my style over time. I shoot urban landscapes, street scenes and lifestyle portraits using a decade old cult classic Fujifilm X100S which has became my favourite camera of all time.

Recently I’ve returned to digital art which became a totally new and exciting medium because of generative AI revolution. My visuals are influenced by a blend of the past and future, filled with mysterious atmosphere, mood and hidden meanings. Meticulously directed, curated and manipulated by me with ideas that I develop and rework using visions and impressions formed by neural networks. The intention is to experiment, create emotion, expand imagination and inspire creativity.

Timeline trivia

Who asked? No one.. nevertheless here is a list of random things I did each year:

  • 2023 / Generative AI revolution reignites my passion in digital art and illustration
  • 2022 / I get myself a cult classic Fujifilm X100S camera and get married
  • 2021 / I revive my chess interest and watch countless hours of Twitch streams
  • 2020 / In pandemic I play The Last of Us 2 which becomes my favourite video game
  • 2019 / I attempt to go iPad only and embrace digital minimalism for the first time
  • 2018 / I get an ultra compact 1″ sensor Canon G9X camera after months of research
  • 2017 / I establish Syrop Studio, my own independent design company
  • 2016 / I start supporting Golden State Warriors which becomes my favorite NBA team
  • 2015 / I meet my future wife and ride my fixed gear bike around the city streets
  • 2014 / I discover the reality show Survivor which soon becomes my most watched series
  • 2013 / I relocate to Warsaw on a whim and get into iPhonography scene as a hobby
  • 2012 / The remake of The Girl with the Dragon Tattoo becomes my favorite movie
  • 2011 / I get my own place and drive my classic VW Golf Mk3 around the city streets
  • 2010 / I produce, co-host and shoot Filmofobia podcast with my new Canon 550D
  • 2009 / I return to Poland and help expand Freakstudio, a new design agency
  • 2008 / I produce and co-host Nerdofonia, a shortly lived audio podcast
  • 2007 / I wait in line in the rain for the original iPhone at Apple Regent Street store
  • 2006 / I move to London and start working for an acclaimed design agency de-construct
  • 2005 / I study Graphic Design at the Academy of Fine Arts in Poznan and get a Mac
  • 2004 / I co-create DMIP and its Pergamina web gallery that features many Polish artists
  • 2003 / My diploma, portfolio Simonlab.com is recognised on the international webdesign scene
  • 2002 / I start using Zenit analog camera and Canon Ixus v2 digital camera for the first time
  • 2001 / I start being published in the local comics magazine AQQ and also create its website
  • 2000 / I teach myself the basics of website design using ancient tools like Microsoft Frontpage
  • 1999 / I get connected to The Internet in the good old web 1.0, IRC and The Matrix days
  • 1998 / I get into High School of Arts, get my first Pentium II PC and a copy of Photoshop 4.0
  • 1997 / The video game I play the most on my original PlayStation console is Tekken 2
  • 1996 / I watch MTV and WCW on Astra satellite TV every day and every night
  • 1995 / The Crow soundtrack opens my head to heavy music, especially a band called NIИ
  • 1994 / I am a regular at the local video store renting and rewinding VHS tapes daily
  • 1993 / Polish reprint of Judgment on Gotham comes out and blows my comic book mind
  • 1983 / I am born in Poznan with Sun in Aquarius, Moon in Leo and Ascendant in Leo xD
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